How to apply IP theme to water parks?
How to apply theme IP to water parks?
Intellectual property theme, such as animation, comics, movies etc, including characters, scenes, stories are used more and more in design, facilities, activities, and other aspects in water parks. There are well known similar theme parks in the world, such as Disneyland and Universal parks. A good IP theme will make water park unique, fascinating, compelling and unforgettable, but how to apply the IP theme to water parks?
Columbia Pictures' Aquaverse
After Sony Pictures and Thailand resort developer Amazon Falls decided to build world's first Sony Columbia Pictures theme water park in Pattaya, Thailand, they integrated Sony Pictures classic movie element to 8 immersive movie playing areas including “Ghostbusters”, ”Jumanji”, “ Bad Boy”, “ Zombieland”, “The Emoji Movie”, “Surf's Up” and “ Hotel Transylvania” etc, to make tourists immerse themselves in the world of movies.
For example, Attractions in the Ghostbusters zone are "Proton Stream", "Slimer Speed Racer" and "Ghost Trap Adventure". Proton Stream features the world’s first "Stay Puft"-themed water dome.
It was an extraordinary idea, also an arduous task to make conceptual design to reality. Firstly, the park need to be decorated according to the design, including games, slides and environment.
And water park tubes and rafts are essential for players to indulge in themed games. This time, they chose Guangdong H-Fun to develop special design tubes and rafts for wave pool floating and water slides. It became a tough challenge to bring these creative drawings to practical products. After trial and error with a few versions in 5 months, extraordinary works were sent to the park for players eventually.
Liakat Dhanji, CEO and chairman of Amazon Falls, said the immersive attractions “marks a phenomenal event for Thai tourism”.“We hope to create a dreamlike destination that brings people’s favorite characters and movies to life and give audiences the extraordinary journey they are unlikely to find elsewhere.” From planner, designer, to architect and manufacturer, people worked together to make dreams come true.
This is not the first time Guangdong H-Fun Provide IP theme customize design service. Before we provided similar special design for Atlantis, OCT Group and Funtawild Group etc. Here are regular procedures:
Like this one for Xi'an Playa Maya Park, one of water parks belong to OCT Group, we confirmed print design on clear tubes with parks according to the theme of Maya civilization, we transfer conceptual design to practical drawing, after sample test and massive production, stunning tubes attracted thousands of players to the park.
Except Xi'an, Guangdong H-Fun also provided similar products to Nanjing, Chongqing, Xiangyang and other water parks belong to OCT group.
Another example Wuhu Fantawild Water Park is a water park belongs to Funtawild Group, which is very welcome to kids for its “Boonie Bears” comics character. We communicated together to apply this element to their unique tube design.
In another park Yingtan Fantawild Water Park, we made new design Inflatable Dome Bouncer Water Slide with water spray to attract kids.
If you have good IP theme for your water park, you can trust Guangdong H-Fun to transfer conceptual design to unique products, which will make your water park much more attractive.